Telling the stories of how Zebra makes the 'now' economy tick

The brief

Zebra’s track and trace technology gives companies a complete and real-time view over every corner of their operations. We were commissioned to find and tell the unseen stories of how it helps its customers run their businesses more effectively.

What we did

We brought these complex implementations to life through a range of brand films about everyday stories: the rhythms of a hardware store in Germany, the journey of a case of cider across France, a day in the life of a British tomato – and more.

The outcome

The shoot style we developed for Zebra created an emotive connection with the people who use its devices and a compelling case for how its technology can make a real difference to people often working in demanding high-pressure environments.