Making a pathway engaging

The brief

The Brits are plucky losers, right? Wrong. From road to pool, to river, to gymnastics hall, Britain boasts some serious stars. And the competition between sports for the best young talent is fierce. Our job? To explain to budding athletes that their future lies on court.

What we did

We sat down with the super smart team that runs Britain’s high-performance tennis programme to distil some seriously scientific thinking behind its new Player Pathway into a simple story. We told this through a beautiful, playful and inspiring animation following one champ from the juniors to winning Wimbledon.

The outcome

Described by the head of marketing at the LTA as a "Beautiful and brilliant piece of work" views are well over 2,000 and rising.