Crafting brand stories

The brief

Samsung commissioned a series of films to convey the breadth of its capability and its approach to innovative product design.

What we did

We curated a shoot style guide – subsequently used by other agencies too – to ensure consistency. And we got ourselves about – shooting the latest tablet tech in classrooms, putting on our glad rags to film at partner events and capturing the action at Samsung’s Futurescape tech summits.

The outcome

Our range of glossy, high-energy short movies emphasised the innovation and excitement inherent with the Samsung brand. Views topped out at over 25,000 across channels.