Displaydata is a brilliant British engineering company. It asked us to help it take on the world, explaining to retailers how its electronic shelf labels make their stores more interesting and personalised places to visit.
We started with a rebrand – developed a fresh new visual style, tuned the messaging and created light and chatty tone of voice. We took it all to market through our Give Your Shelves an Edge campaign, complete with a new website and content pushed across PR, social media and paid activity.
Stats don’t always tell the full story. But we love these. Web traffic went up over 375% in 6 months, social engagement by 1250%, sales leads by 250% and contact data by 200%. We also achieved more than 30 pieces of national, broadcast and business press and tier one trade media coverage.