Capturing the stories of those that protect us

The brief

Since rebranding from Taser to Axon, the company’s mission has been to raise awareness of its entire product range, from body-worn cameras to evidence-processing software. Our mission was to work with Axon's customers to tell the whole story.

What we did

With a huge variety of customers, from the Welsh Air Ambulance to the Metropolitan Police, we had to choose our storytelling media carefully, from photography, to film, to live events, to the written word.

The outcome

These beautifully-produced testimonials armed Axon with powerful product stories that backed up the company's new pitch across sales meetings, social media and police conferences.