Setting the tone for a new brand

The brief

Our brief was to get the message out to the Public Safety community that the eponymously named Taser had changed its name to Axon. And that it does far more than 'less-lethal weapons' with a network of people, tech and apps that protect life and truth in new ways.

What we did

We refined messaging and scripted, edited and shot a high-energy feature-film-style movie that premiered in the large stand and movie theatre that we built at the Milipol trade fair in Paris.

The outcome

In excess of 2,000 people saw the movie at Milipol and it’s now being edited for use across global markets.